acronym for Retail Analysis Indexing System and Evaluation,
our experience placing media for restaurants and retail
chains impressed upon us the same questions at every
client meeting. As we listened to our clients strategize
about operations we heard questions like:
are some stores underperforming in an overall successful
times when working with large national chains, we receive
marketing directives with overall consistent media goals
and budget requirements in every market and do not get many
opportunities to plan. Being media specialists, we knew different
media would have different levels of success in each market,
but how could we show our clients that taking a closer look
might help operations as well as understanding advertising
strategies? In trying to find ways to answer these questions,
we asked for some information from our clients and decided
to take an in-depth look at individual stores and market
conditions to show to our clients so they could see what
we already knew. Using our market information and our client’s
guest counts, sales, and check averages, MediaRAISE was born.
is this market performing well and this market is seriously underperforming?
do we get so many complaints about one particular restaurant?
does advertising work here and not here?
I really reaching the right demo in the market?
else can we do to improve operations?
are the areas of MediaRAISE, again an acronym for Retail
Analysis Indexing System and Evaluation.
Set up a complete market analysis of your restaurants.
We gather information from you and create a market by market
analysis of all of your restaurants to gain an understanding
of your advertising.
Create indexing system to rank your stores against
one another and rank your markets against one another.
We use a proprietary method developed through working many
years with Avado Brands.
Evaluate all your markets to determine best media mix strategy
and cost analysis.
Make individual market recommendations to you. Once the plans are approved, we
implement them through negotiation and placement. We maintain and audit all your
We also create a store by store tracking model within each market.
This will show each store’s progress against the media
and can allow for quick decisions to be made about
underperforming stores and markets.