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Kate Nichols, President
Over 14 years experience.
Kate officially began working at IMS in 1998 as an assistant to media
buyers. Prior to that she worked at Impressions since she
was 15 years old doing intern work as an administrative
assistant to the President and agency founder, Suzanne
Thaler. She left the agency at the turn of 2000 for several years to pursue
her love of visual arts, launching a retail store specializing
in fine art supplies with two locations in Greenville that
provided art instruction and also launched an international
e-commerce website. Kate returned to
Impressions in 2003 as Director of Business Development
and was quickly promoted to Vice President.
She has been involved in all aspects of the business with
a particular focus on planning and buying internet media and has
been instrumental in the growth and success of IMS. Kate
was promoted to President on January 1, 2009. Kate is the
primary planner and buyer for all outdoor, print and online
media. She also heads all new business research and pitches,
including planning and presenting.
Suzy
Roberts, Media Director
Over
34 years experience. Suzy has 34 years of broadcast
experience and has spent time on both sides of the media
buying and selling spectrum. She began her career
at WCCB-TV in Charlotte and then migrated to the media
buying side as Broadcast Supervisor for PCA/K-Mart Portraits
at Image Advertising. After 12 years she switched again
to television sales as General Manager of Seltel, Inc.
She joined IMS in 1997 and has steadily moved to her current
position, Media Director.
Suzy oversees all broadcast planning, cost estimating,
negotiating and purchasing, approving promotions and value
added. She also does any posting and negotiating credits
for incorrectly run schedules and manages all broadcast
buyers and assistants on the account. As Media Director
Suzy is also involved in and oversees the planning and
purchasing of all other media.
Nina
Gossett, Accounting Manager
Nina has 18 years experience in accounting. She joined
Impressions in 2000 as an accounting clerk. In 2002 she
was promoted to Accounting Manager, responsible for all
billing, accounts payable, and all other accounting functions.
She also handles most HR functions. Nina is the primary
force behind I-watch, our stringent auditing process mentioned
on the auditing page. Nina and Roi constantly watch over
your ROI.
Judy
McCarson, Media Coordinator
Judy came to Impressions Media from bounce agency in
2012. Judy has 38 years experience in media buying,
trafficking and coordinating. Judy has worked with many
types of clients, including Bi-Lo Supermarkets, SC Parks
Recreation and Tourism, Ingles Supermarkets, Calloway
Gardens, Daniel Island, Anmed Health, Carolina First,
First Citizens Bank. Her primary responsibilities
include overseeing all invoice reconciliation for
broadcast, print online and outdoor, auditing
positioning in print publications and analyzing proof of
performance, reconciling all media schedules for
accuracy, then providing post invoice analysis to
clients. Judy also maintains all the media schedules
during flight by maintaining schedule quality and
creating accountability with all vendors.
Joe
Thaler, CEO
Joe’s 44 years in advertising began with his formative
years at Federated and May Company department stores in
Columbus, Ohio and St. Louis, Missouri, respectively. He
then formed and directed an in-house agency for the May
Stores Shopping Centers. Joe worked with large ad agencies
as Art Director/Associate Creative Director on national
brands while with Gardner Advertising in St. Louis and
Henderson Advertising in Greenville, South Carolina from
1976 through 1990. He later become owner of creative boutique,
Joe, The Creative Guy, co-creator/owner of GSA Business,
a bi-weekly upstate business journal, and VP of Impressions
Media Services, simultaneously from 1990 through 2005.
After serving as President for 3 years, Joe became CEO of Impressions Media Services
on January 1, 2009 when Kate Nichols was promoted to
President. |
