Quite often, value-added and special promotions are used to enhance or support a media schedule. In those cases IMS will negotiate value-added and put together the best promotion possible, many of which include significant prizes. For example, for Don Pablo's and Applebee's restaurants, Impressions negotiated prizes such as register-to-wins and on-site giveaways including cars, trips, cruises, getaways, and more. We also negotiate sponsorship opportunities on national and local levels. Typical promotions are the national promotions for Don Pablo’s in 2004 and 2005 for several holidays, including Cinco de Mayo and Diez Y Seis (or Mexican Independence Day, September 16). For more details about value-added and promotions, contact Kate!