True, like all media buying services, we buy media. It’s what we do before, during, and after the buy that tells the whole story. Ideally, we would become involved in a client’s marketing effort from the beginning. The more we know up front, the more effective we can be in planning and consequently buying. Quality buys come from experience, our strong suit for certain. But it’s the follow-through in post that adds the Midas touch. Our branded unique, stringent auditing process, I-Watch, is what really brings it to our client’s bottom line. After all, Roi is always watching. Let’s break it down: